Writing

Notes from inside a working distributor.

Essays on AI, positioning, and the product decisions behind Aucava, written by the people building it.

Company1 May 2026·4 min read

Why Aucava is a separate brand from Sip Champagnes

We run a wine and spirits wholesaler. We also build AI software for wholesale distributors. Here is why those have two distinct brands, and what the name Aucava actually means.

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Engineering28 April 2026·5 min read

The case for human-in-the-loop AI in wholesale operations

Fully-autonomous AI makes a great demo. It does not win enterprise contracts. Here is how Aucava thinks about where the human belongs, and where they do not.

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Product22 April 2026·3 min read

Why Aucava ships in Slack, not in a new dashboard

Every SaaS tool ships a dashboard. Almost nobody logs into it. We built Aucava as a Slack app because that is where the work already happens.

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Positioning15 April 2026·4 min read

Why we built Aucava for distributors, not brands

The AI-for-supply-chain category has quietly split into two. Here is why Aucava sits on the distributor side of that line, and why it matters to our customers.

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